Throughout our lives, we’re taught to think rationally. We’re taught to consider the evidence. To make forecasts. To follow the economic models and stick with the trend.

This rational thinking is a core part of our education, our government policies, and our businesses. But in a world where everyone thinks rationally, it can pay to think irrationally.

At least that’s what my guest Rory Sutherland thinks. Listen to Rory explain how to improve train travel and get people to wear masks, all by thinking counter-intuitively.

Rory’s book Alchemy: https://amzn.to/3chAK3u

The Science of Marketing Course: https://scienceofmarketing.teachable.com

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