In episode 633, Megan chats to Joe Rodichok about achieving website success in 2025, covering practical strategies for making GA4 analytics more accessible, enhancing technical SEO, and boosting site performance.

Joe is the Co-Founder of Phynite Solutions with over 20 years in tech, including 15 years professionally in roles from engineer to Chief Technology Officer at start-ups and later with FAANG companies, solving complex challenges. I’m passionate about helping small business owners grow their websites through clear, straightforward support—something that’s personal to me as the son of two small business owners. My goal is simple: to help you succeed with no BS, just honest solutions.

In this episode, you’ll learn about understanding GA4, how to simplify it with the tool Phynite Analytics, while also exploring strategies for monitoring core web vitals to enhance SEO and the impact of AI content scrapers.

Key points discussed include:

- Understand GA4's focus on ad spenders: Google's restructuring of Google Analytics is aimed at generating revenue from ad-spending customers, which impacts the data and functionality available to free users.

- Leverage Phynite Analytics for simplified data access: Phynite Analytics curates your Google Analytics data in a user-friendly way, providing easy access to the metrics and insights that matter most to food bloggers.

- Integrate Pinterest analytics for a holistic view: Phynite Analytics integrates with Pinterest's API to provide insights into your Pinterest performance, helping you optimize your content for that platform.

- Monitor core web vitals to improve SEO: Staying on top of your website's core web vitals is crucial for maintaining good search engine rankings, and tools like Google Search Console can help you identify and address any issues.

- Understand the impact of AI content scrapers: Be aware of the potential threat of AI-powered bots that may be scraping your content, and use tools like Cloudflare to manage and protect your site.

- Optimize site speed with properly sized images: Ensuring your images are properly sized can have a significant impact on your website's performance and core web vital scores.

- Take control of your online presence: Don't blindly follow advice or accept the status quo; instead, question and understand the strategies and tools you use to grow your food blog.

- Diversify your traffic sources: Relying solely on Google for traffic can be risky, so explore and invest in other platforms, such as Pinterest, to build a more resilient and sustainable online presence.

- Persevere through challenges: Even the most successful food bloggers face ups and downs, but with determination and a willingness to adapt, you can overcome obstacles and see your hard work pay off.

Connect with Joe Rodichok

Website | Instagram