Today I'm joined by Avrum Elmakis, founder and CEO of CLMBR — a connected vertical climbing machine.

I this episode, we talk about launching a company during a pandemic, introducing a new piece of equipment to the connected fitness category, why CLMBR plans to target the commercial sector in addition to at-home, and how the company landed investors like Jay-Z, Pitbull, and Novak Djokovic.

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Avrum Elmakis is the co-founder and Chief Executive Officer at CLMBR. A serial entrepreneur, Avrum has founded and sold many successful businesses, and won EY Entrepreneur of the Year in 2013. At CLMBR, he is responsible for leading a team of design, fitness and tech visionaries in creating the world's most advanced climbing machine. He is also the owner of two Rise Nation climbing studios in Colorado and still serves as the chairman of the board of TDBBS, his business which scaled quickly into a behemoth in the pet industry. He is an avid skier and enjoys spending time with his wife and four daughters and loving the great state of Colorado.

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