December 05, 2023

64. Fixed Ops 5- Virtual Portfolio Management with Varnado D. Williams Director of Virtual Portfolio Management with MOTiiV

23 minutes

Varnado Williams discusses the role of virtual portfolio management in assisting car dealerships with selling cars and achieving their goals. The service helps analyze credit and determine the best lender for each deal. It operates as a communication portal between the dealership and Varnado's team, providing real-time support to ensure a quick turnaround time and a positive customer experience. Currently, they work with 50 dealerships nationwide, focusing on delivering excellent service without diluting the client experience. The overall goal is to shorten the length of the purchase process while obtaining favorable terms for both customers and dealers. Through technology integration, they provide guidance on structuring deals correctly from top-level lenders' perspective to increase approval chances. The system assists with credit checks and loan approvals by using advanced tools that protect customer privacy while providing real-time information like an extension of live personnel inside the store.

Varnado Williams discusses the continuous training opportunities and support provided for dealership staff using the system. He mentions that they can revisit deals, provide lending partner training, and walk through their analysis process. Williams also highlights the benefits of using the system, such as better structured deals, unbiased approach, and ethical compliance. Additionally, he emphasizes the importance of embracing technology and continuously training employees in order to deliver a higher level of customer service.

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