In this episode of The Designer Within Podcast, host John McClain chats with Mina Duque from Duke Renders about the significant impact photorealistic renderings can have on an interior design business. 

They delve into Mina's journey from handling her design business to heading client success at Duke Renders and discuss the external support and benefits that outsourcing renderings can bring to designers. 

They cover how renderings can speed up project approvals, enhance client presentations, and even act as a powerful marketing tool. Mina highlights the importance of delegating to the right people and setting clear expectations, while John shares his insights on incorporating rendering costs into design fees and making a profit.

Whether you’re new to using renderings or looking to integrate them further into your operations, this episode provides valuable strategies and tips for maximizing their potential.

00:51 Guest Introduction: Mina from Duke Renders

03:43 The Importance of Delegation in Interior Design

07:30 Benefits of Photorealistic Renderings

13:24 The Onboarding Process with Duke Renders

20:00 Customization and Unique Design Solutions

22:36 Using Renderings for Client and Trade Communication

23:37 Monetizing Rendering Services

24:35 Transparent Pricing Strategies for Designers

26:17 Incorporating Renderings into Design Fees

27:39 Identifying the Right Clients for Renderings

28:50 Maximizing Profit from Renderings

29:18 The Importance of Deliverables

29:53 Using Renderings for Client Reassurance

31:36 Renderings as Marketing Tools

34:54 Cost and Packages for Renderings

39:26 AI in the Design Industry

43:10 Final Advice and Contact Information

For more information on Mina and Duke Renders:
Instagram: https://www.instagram.com/dukerenders/
Website: https://www.dukerenders.com/interiors/home

Text Me a Message!

Design feels natural. Business doesn’t. And that is frustrating.

Design Success Academy was created to help interior designers finally feel confident running the business side of their work.
Inside the program, you’ll learn how to price with clarity, create simple systems, position yourself professionally, and build a business that actually supports your creativity.

👉 Learn more: https://www.mcclainmethod.com/dsa

Become a Luxury Interior Designer
Find, Service, and Profit With Luxury Design Projects

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin

Connect With John!
YouTube https://www.youtube.com/@mcclainjohn
Instagram https://www.instagram.com/themcclainmethod
Facebook https://www.facebook.com/mcclainmethod
LinkedIn https://www.linkedin.com/in/thejohnmcclain/