Branding is so much more than just a logo—it's the personality and emotional connection behind your business. In this episode of The Bread Winner Podcast, I'm joined by my friend and branding expert Nat Alves of NatMarieDesign, the mastermind behind my recent rebrand.

We dive into practical branding strategies for microbakery owners, including:

• What branding really means beyond just a logo.
• The essential elements of a strong, strategic brand.
• How to stand out in a saturated market—especially if you're DIYing your branding.
• Tips for making Canva work for you without looking like everyone else.
• The biggest marketing mistakes small business owners make (and how to avoid them).
• Why storytelling matters in branding—and how to weave yours into your visuals and messaging.
• Tools, templates, and resources to help make branding and marketing easier.

If you've ever struggled with branding your bakery in a way that feels polished, professional, and uniquely you—without breaking the bank—this episode is packed with insights you'll love.

📌 Resources Mentioned:

• Nat’s Free Branding Worksheet & a list of her favorite resources –https://natalie-alves.mykajabi.com/pl/2148649288
• Nat’s Social Club Course – A DIY branding & marketing course for small business owners, opening in June! Social Club Waitlist

Follow Nat Alves:

Instagram

LinkedIn

• Find links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/links
• Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 
• Follow me on Instagram (@carolinebower_sourdough) for more microbakery tips! https://www.instagram.com/carolinebower_sourdough

Don’t forget to subscribe to The Bread Winner Podcast so you never miss an episode! New episodes drop every Monday & Thursday.

Happy branding & happy baking! 🥖✨

Mentioned in this episode:

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