In episode 647, Lisa Steele teaches us how to make a drastic change to our niche and online presence like she did by going from lifestyle blogging to food content creation.

Lisa Steele is an author, blogger and 5th generation chicken keeper living in Maine. She started her business more than 10 years ago and grew a successful "chicken lifestyle" blog called Fresh Eggs Daily. In 2022, Lisa got a cookbook deal with HarperCollins and that started her pivot to egg recipes and cooking.

In this episode, you’ll learn about the challenges to expect when you start a new food blog, positioning yourself as an expert in your niche and how to successfully build a multifaceted online presence

Key points discussed include:

- Focus on your goals, not what others are doing: Determine your unique objectives and align your activities accordingly, rather than comparing yourself to other bloggers.

- Streamline your activities ruthlessly: Regularly evaluate your tasks and drop anything that doesn't directly contribute to your goals, even if it's popular with others.

- Develop a thick skin for criticism: Expect and be prepared to handle negative feedback, as it often comes with success. Don't take it personally.

- Leverage your expertise and authority: Position yourself as the go-to expert in your niche, which can open up opportunities like media appearances and partnerships.

- Prioritize engagement over follower count: Publishers are more interested in your ability to connect with and influence your audience than just the size of your following.

- Recognize the long-term benefits of cookbooks: While the initial monetary rewards may not be as immediate as your blog, cookbooks can provide passive income and increased credibility over time.

- Be prepared for the challenges: Understand that both food blogging and cookbook writing require significant time, effort, and resilience, but the rewards can be worth it if aligned with your goals.

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