The brands that win don't just deliver products. They create moments. And once you see this pattern, you start noticing it everywhere.

I recently came across a concept from one of our course instructors, Camille Moore, called the overflow effect. It's simple but incredibly powerful, and it highlights a key truth about building brands in 2026: most e-commerce founders focus heavily on the product, the price, the ads, and the website all important but they overlook the experience. More specifically, the surprise and delight of how you make people feel.

In this episode, I break down why this works so well and how you can apply it to your own brand to create moments that people remember, talk about, and come back for.

Here's what you'll take away:

If you want to build a brand that stands out, creates loyalty, and drives word of mouth, this episode will show you how to turn transactions into memorable experiences.

If you want to learn directly from Camille Moore, you can dive into her course Ecommerce Branding Blueprint available exclusively inside Foundr+ Membership.

You can access it here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you’re enjoying this solo series, I’d really appreciate it if you could take a moment to rate and review the episode it helps us reach more founders like you.

Thanks so much for listening, and I hope you enjoy it.

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