It’s not easy applying behavioral science. You can geek out on Thinking Fast and Slow and listen to Rory Sutherland rave about nudges, but that won’t mean you feel comfortable applying it in your job. To help, I spoke with Melina Palmer, host of the Brainy Business, and author of What Your Customer Wants And Can’t Tell You. Melina explains her approach for applying behavior science, how to build a team, the budget you’ll need, and my experience with doing just that in my day job.

Melina’s book: https://amzn.to/3iP5ITE

Get a free chapter: https://thebrainybusiness.com/nudge

Melina’s podcast: https://thebrainybusiness.com/podcast/

The Science of Marketing Course: https://scienceofmarketing.teachable.com

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