Heather Osgood is the founder of True Native Media, a boutique podcast representation agency specializing in podcast advertising. With an extensive background in radio advertising and love for podcasting, Heather was in a unique position to start an agency that could help both advertisers get better results and assist podcasters in finding sponsors. She is an influential voice in the podcast advertising space and has sold over 50K ads in the last five years.

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(00:00) Heather's background in podcast advertising
(05:12) What's the potential for brands sponsoring podcasts?
(07:18) The high retention & engagement rate of podcasts
(09:08) The friction involved in podcasting right now
(11:15) The alignment between brands products & hosts
(13:49) Understanding your demographic & audience profile
(17:25) How do you approach brands for sponsorship?   
(21:19) How many downloads do you need for podcast advertising?
(24:05) Packaging social media channels together in a partnership 
(25:07) How should you price advertising on your podcast?
(29:19) Using affiliate marketing to your advantage 
(31:18) Total conversion rate numbers   

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