An important ingredient in fundraising success is engaging your community. An effective communications strategy makes a big difference. In this episode I talk to Henrietta Carter-Mayers, Director of Development at Godolphin and Latymer school. In recent years the school has implemented communications strategies that have helped engage its audience, with increased numbers and greater involvement. This progress has set the platform for impressive fundraising growth, delivering a fantastic increase in bursary support. In this conversation, Henrietta shares principles and examples that bring to life this approach to communication. If you find this interview helpful, we recommend you also check out our new free set of training films for schools, Ways to grow schools fundraising income which you can get hold of from Episode Notes 65 on the Podcast page of my website which is www.brightspotfundraising.co.uk/podcasts/ . This set of five short films is designed to give you a more in depth recipe for how to raise funds effectively for a school during and after the pandemic. If you want to share this episode because you think it will help other schools and charities – THANK YOU! - we are both on Linked In and on twitter I am @woods_rob.