In episode 659, Allea Grummert shares seven common email marketing mistakes and how to fix them to create happy, engaged subscribers.

Allea Grummert is an email marketing strategist, conversion copywriter and tech expert who helps bloggers make a lasting first impression through automated welcome and nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic. She is the host of Happy Subscribers podcast.

In this episode, you’ll learn why a thorough welcome sequence is crucial for building an engaged subscriber list and why you should clean out your email list regularly.

Key points discussed include:

- Welcome new subscribers properly. Many bloggers miss the chance to make a strong first impression—use a welcome page and an introduction video to engage them right away.

- Make your first email personal. Avoid generic confirmation emails; instead, reflect your brand personality and set clear expectations for subscribers.

- Set up a welcome sequence. A structured email sequence helps introduce new subscribers to your best content and builds a strong connection.

- Personalize content wisely. Use segmentation to send relevant emails without overcomplicating your strategy.

- Drive traffic back to your funnel. Regularly promote your freebies and opt-ins within your email list to keep subscribers engaged.

- Clean your email list regularly. Remove inactive subscribers to improve deliverability and engagement.

- Keep track of what’s being sent. Maintain an SOP (standard operating procedure) to stay organized and ensure your emails align with your strategy.

Connect with Allea Grummert

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