Measurement is a crucial tool on your way to success in any aspect of your life or business. But it's equally important to measure what is important, not simply what is easiest to measure. Choosing the right aspects of something to measure and track provides a pathway to improving those aspects. Without proper measurement, it's far more difficult to understand what needs improvement in order to help you reach your goal. Measurement is also a way to see clear progress over time, and progress is the basis for sustained and even increased motivation. You will be far more motivated to keep pushing toward a goal as you watch yourself move ever closer to achieving it than you will if you lack the clarity of how your actions directly impact your pursuit of said goal.

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