In episode 660, Megan chats to Lauren Less about how to quickly grow a Substack audience and harness the platform for food blogging and community engagement.

Lauren Less combines her passions for food and helping others by creating a space where people can find allergy-friendly recipes, chronic illness support, non-toxic lifestyle suggestions, and health and wellness tips. She discusses everything from fitness with chronic illness to tips for traveling with food allergies and everything in between.

In this episode, you’ll learn how Lauren grew her Substack from zero to 13,000 subscribers and how Substack can serve as both an email list and a blog, helping you connect with your audience in a more personal and customizable way.

Key points discussed include:

- Substack is more than just an email platform: It functions like a blog, allowing creators to share content and build a community.

- Growing a subscriber base takes consistency: Lauren used Instagram and TikTok to direct her audience to her Substack.

- Listening to your audience is key: Making adjustments based on subscriber feedback improves engagement and retention.

- Monetization is built-in: Substack allows creators to offer paid subscriptions for exclusive content.

- Cross-promotion helps growth: The recommendation feature on Substack lets creators share and promote each other’s newsletters.

- Substack offers more than written content: Features like podcasting, video, and live interactions help creators engage with their audience in multiple ways.

- Owning your audience is crucial: Unlike social media platforms, Substack ensures direct access to subscribers without algorithm limitations.

Connect with Lauren Less

Website | Instagram