In this episode, Dr. Killeen answers a common question: “What’s your goal for book sales?” His honest reply—he doesn’t care about the numbers. For him, writing The Shift was already worth it because of the process: becoming a better writer, learning to tackle something difficult, and putting in the hours of revisions to create meaningful work. Anything good takes time, recalculations, and persistence—and that’s exactly what this book represents. Whether you’ve read it yet or not, Dr. Killeen shares why the journey itself was the real reward.

To learn more about Dr. Killeen and his new book, The Shift, or to connect with him, check out www.AddisonKilleen.com.