In today’s episode, Dr. Killeen digs into some surprising data: cosmetic dentistry searches have dropped nearly 40% in the past year. But instead of just blaming market shifts, he looks deeper—at branding. Are dental offices chasing Instagram-worthy design trends that don’t actually resonate with patients? From “hipster dentist vibes” to boutique hotel-style waiting rooms, Addison explains why patients often just want clean, modern, and trustworthy—not flashy or intimidating. He leaves you with a simple challenge: walk through your office like a new patient and ask, “What does this space say about us—and is that the message we want to send?”