South Korea has proved to be a triple threat with K-beauty, K-pop, and K-dramas putting us all in a cultural chokehold within the last decade. And yet... what about K-perfume? K-Fragrance? K-Scent? WELL. Meet ELOREA, a new fragrance brand pioneering the way for K-fumes. Co-founders Wonny Lee and Su Min Park join us on this episode to tell us all about ELOREA, its humble beginnings, inspirations, and unique ingredients and notes sourced from Korea. 

[What we smell like today: Annick Goutal Sables, Commodity Gold Personal]

Follow us on Instagram @smellyalater.mp3

Find more info, episodes, and merch at Smellyalater.live

Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode.

Follow us on Instagram @smellyalater.mp3

Leave a (nice) comment & (5-star) review wherever you stream, and if you feel so inclined, respond to our Spotify episode prompts please!😇

As always, thank you for listening <3