My next guest is a good friend of mine, Matt Newell, the Founder and CEO of the creative agency The General Store. The General Stores provides creative marketing solutions for retailers in brand identity, advertising, tech and store design. Their impressive client list includes the likes of Rebel Sport, Coles, Optus, Freedom and Salvo Stores and they’ve won a shit ton of awards like Best Design in Australia, Best Store Design globally and Best Specialist Agency. 

In this episode we start with how he started his own agency, how he grew it and built such a formidable client base, and then we really get into the marketing and branding side of things, like- how to approach choosing the right marketing mix and how to approach offline and experiential marketing. 

This is seriously one of the best chats - you won’t want to miss this, let’s get into it! 

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