The Foundr Podcast with Nathan Chan

67: The Secret to Getting Ridiculous Amounts of Press for Your Business with Scott Jordan of SCOTTeVEST


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Scott Jordan is no wall flower. He is a force to be reckoned with – and when he became frustrated with carrying devices and wanted something better than a man bag or a fanny pack he quit his job as a lawyer at a startup and launched SCOTTeVEST– a travel clothier that specializes in multi-pocket clothing specifically built around the tech gear we all carry.

That decision, fourteen years ago, was made based on a philosophy that has guided much of his entrepreneurial journey – anything worth doing is worth doing now.

Scott Jordan’s first product, the eVest 1.0, has morphed into a full line of clothing for men and women and a company that has landed on Inc.’s Fastest Growing Companies List three consecutive years. With global sales exceeding $10 million and Board of Advisors that includes Steve Wozniak (yes, the Steve Wozniak) and Kenneth “Hap” Klopp (co-founder of North Face), SCOTTeVEST has traversed the startup desert and reached the land milk and money.

In this interview you will learn:

  • How to use the power of storytelling to sell a product no one's ever heard of
  • The power of PR and spin, how to make the best out of a bad situation and come out on top
  • What is controversy and why it isn't always a bad thing
  • Answer to the question of whether or not you should bootstrap or go after investors
  • The strategies that Scott used to get his name and his business on the map
  • & much more!
  • ...more
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    The Foundr Podcast with Nathan ChanBy Foundr Media

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