In today’s episode, Dr. Killeen reminds us that while clinical excellence is essential, patients rarely notice the technical details of dentistry. What they do notice is how your office feels—the friendliness of the team, the clarity of billing, the comfort of the environment, and the way they’re treated as people. Dr. Killeen shares how focusing on these “non-dental” details creates the kind of experience that patients remember and talk about.

To learn more about Dr. Killeen & his new book The Shift, his upcoming 2-day workshop in Lincoln, NE, or to connect with him, check out www.AddisonKilleen.com.