In episode 672, Megan chats to Dana Shrager about how to stand out in today’s crowded online food blogging space by embracing authenticity and developing a unique voice.

Dana Shrager is the recipe creator at Dana’s Table, where she shares recipes for Jewish holidays and healthy-ish family dinners. She started a recipe website 13 years ago to share recipes with family and friends. Three years ago, she rebranded and began running her site full-time. Now, she helps readers from around the world feel confident cooking and gathering loved ones around their holiday tables.

In this episode, you'll learn how to develop a distinct blogging voice, build trust with your audience, and create content that resonates in a rapidly evolving digital landscape.

Key points discussed include:

- Find Your Unique Point of View: Defining your niche and personal style helps you stand out among the many food blogs online.

- Authenticity Matters: Readers connect more with real, relatable content rather than polished perfection.

- Communicate Your Expertise: Share your recipe testing process, pitfalls, and tips to build credibility.

- Leverage Audience Engagement: Engage with your readers via social media, email, and community groups to understand their needs.

- Be Transparent with Your Process: Explain why your recipe works, how you developed it, and what makes it special.

- SEO and Passion Go Hand in Hand: While SEO research is essential, choosing recipes that align with your expertise will attract a loyal audience.

Connect with Dana Shrager

Website | Instagram