In episode 675, Megan chats to Laura Piper about how to leverage Pinterest Trends to increase your visibility and drive more traffic to your food blog.

Laura Piper is a Pinterest expert who works exclusively with food bloggers. Her mission is to help them make Pinterest their #1 traffic source without feeling frustrated or overwhelmed. Using her proven Pinterest strategies, along with in-depth Pinterest trends and keyword insights, she simplifies the platform for food bloggers, allowing them to focus on what they love most—creating amazing new recipes.

In this episode, we break down practical strategies for using Pinterest Trends effectively, helping you create timely content that reaches the right audience at the right moment.

Key points discussed include:

- Pinterest Trends is a goldmine: This free tool helps you identify what people are searching for and when to publish your content for maximum impact.

- Use seasonal trends to your advantage: Find emerging trends early to ensure your content gains traction as searches increase.

- Growing trends aren’t always the best choice: Instead of targeting already popular trends, focus on those about to take off.

- Timing is key: Start pinning seasonal content well in advance—sometimes months ahead—to give Pinterest time to understand and distribute your content.

- Optimize your pins with keywords: Include trending keywords in pin titles, descriptions, and board names to improve visibility.

- Roundup posts can boost engagement: Pinterest favors roundup posts because they provide multiple options in one place, increasing saves and clicks.

- Pinterest favors high-quality content: Authentic, original images and well-researched posts perform better, especially as Pinterest cracks down on AI-generated spam.

- Less is more when pinning: Quality pins aligned with trends outperform high-volume, low-quality pinning strategies.

Connect with Laura Piper

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