Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias increased repeat colonoscopy patients, encouraged a record number of people to sign up for my course, and how a trip to the supermarket ended the cold war.

Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/e3a28121c1

The Science of Marketing Course: https://scienceofmarketing.teachable.com