How earth friendly are the so-called “earth friendly” products?  In the opinion of this week’s guest Justine Potashnik - not very.But she believes she has the answer in her Advanced Soapberry Formula, derived from Himalayan tree nuts.A product like this has a higher cost to create than its competitors, which has her at a juncture - should the company take a lower margin to get onto shelves faster or focus on being premium? Listen in for Marc’s tips on how to make the pivotal decisions in your product sales strategy when entering a crowded market.  Want a deeper dive into the topics discussed in today’s show?  The paperback edition of Marc’s international best-seller That Will Never Work is out now in bookstores and online:<a href="https://www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182" rel="noopener noreferrer" target="_blank"> www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182</a> Want to be a guest? Head to Marcrandolph.com.  While you’re there, sign up for Marc’s newsletter. Feeling social?Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marc_randolph  Marcrandolph.com

How earth friendly are the so-called “earth friendly” products? In the opinion of this week’s guest Justine Potashnik - not very. But she believes she has the answer in her Advanced Soapberry Formula, derived from Himalayan tree nuts. A product like this has a higher cost to create than its competitors, which has her at a juncture - should the company take a lower margin to get onto shelves faster or focus on being premium? Listen in for Marc’s tips on how to make the pivotal decisions in your product sales strategy when entering a crowded market. Want a deeper dive into the topics discussed in today’s show? The paperback edition of Marc’s international best-seller That Will Never Work is out now in bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest? Head to Marcrandolph.com. While you’re there, sign up for Marc’s newsletter. Feeling social? Tw: @mbrandolph IG: @ThatWillNeverWork LinkedIn: Marc_randolph Marcrandolph.com

How earth friendly are the so-called “earth friendly” products?&nbsp; In the opinion of this week’s guest Justine Potashnik - not very.But she believes she has the answer in her Advanced Soapberry Formula, derived from Himalayan tree nuts.A product like this has a higher cost to create than its competitors, which has her at a juncture - should the company take a lower margin to get onto shelves faster or focus on being premium?&nbsp;Listen in for Marc’s tips on how to make the pivotal decisions in your product sales strategy when entering a crowded market.&nbsp;&nbsp;Want a deeper dive into the topics discussed in today’s show?&nbsp; The paperback edition of Marc’s international best-seller That Will Never Work is out now in bookstores and online:<a href="https://www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182" rel="noopener noreferrer"> www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182</a>&nbsp;Want to be a guest? Head to Marcrandolph.com.&nbsp; While you’re there, sign up for Marc’s newsletter.&nbsp;Feeling social?Tw: @mbrandolphIG: @ThatWillNeverWork&nbsp;LinkedIn: Marc_randolph&nbsp;&nbsp;Marcrandolph.com

#68: The Premium Product Conundrum

How many times have you been told “that will never work”?&nbsp;&nbsp;Probably not as often as Netflix co-founder Marc Randolph. The veteran Silicon Valley entrepreneur, advisor, investor, speaker and best-selling author has founded or co-founded half-a-dozen successful startups and mentored scores of entrepreneurs from first time business owners to established CEOs.&nbsp;Be a fly on the boardroom wall as Marc's podcast opens up the opportunity to entrepreneurs everywhere to gain the benefit of his years of experience as he helps each guest think through their business problem.These lively conversations, which showcase Marc’s unique combination of analytical skills, tough love and a healthy dose of humor, provide actionable advice that will benefit founders - and would-be founders - at every stage of their business journey.&nbsp;&nbsp;&nbsp;New episodes every Tuesday.Want to be a guest on That Will Never Work?&nbsp;Head to<a href="https://marcrandolph.com/guest" rel="noopener noreferrer" target="_blank"> https://marcrandolph.com/guest</a> (<a href="https://marcrandolph.com/guest" rel="noopener noreferrer" target="_blank">https://marcrandolph.com/guest</a>), fill out the form and record the question you’d like Marc’s help with right there on the site. And while you’re there sign up for Marc’s newsletter<a href="https://marcrandolph.com/newsletter/" rel="noopener noreferrer" target="_blank"> https://marcrandolph.com/newsletter/</a>Feeling social? Marc would love to hear from you here:Twitter: @mbrandolphInstagram: @ThatWillNeverWork&nbsp;LinkedIn: Marcrandolph&nbsp;&nbsp;&nbsp;Tiktok:&nbsp; @marc_randolph

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How many times have you been told “that will never work”?   Probably not as often as Netflix co-founder Marc Randolph. The veteran Silicon Valley entrepreneur, advisor, investor, speaker and best-selling author has founded or co-founded half-a-dozen successful startups and mentored scores of entrepreneurs from first time business owners to established CEOs.  Be a fly on the boardroom wall as Marc's podcast opens up the opportunity to entrepreneurs everywhere to gain the benefit of his years of experience as he helps each guest think through their business problem. These lively conversations, which showcase Marc’s unique combination of analytical skills, tough love and a healthy dose of humor, provide actionable advice that will benefit founders - and would-be founders - at every stage of their business journey.    New episodes every Tuesday. Want to be a guest on That Will Never Work?  Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form and record the question you’d like Marc’s help with right there on the site. And while you’re there sign up for Marc’s newsletter https://marcrandolph.com/newsletter/ Feeling social? Marc would love to hear from you here: Twitter: @mbrandolph Instagram: @ThatWillNeverWork  LinkedIn: Marcrandolph    Tiktok:  @marc_randolph

How many times have you been told “that will never work”?&nbsp;&nbsp;Probably not as often as Netflix co-founder Marc Randolph. The veteran Silicon Valley entrepreneur, advisor, investor, speaker and best-selling author has founded or co-founded half-a-dozen successful startups and mentored scores of entrepreneurs from first time business owners to established CEOs.&nbsp;Be a fly on the boardroom wall as Marc's podcast opens up the opportunity to entrepreneurs everywhere to gain the benefit of his years of experience as he helps each guest think through their business problem.These lively conversations, which showcase Marc’s unique combination of analytical skills, tough love and a healthy dose of humor, provide actionable advice that will benefit founders - and would-be founders - at every stage of their business journey.&nbsp;&nbsp;&nbsp;New episodes every Tuesday.Want to be a guest on That Will Never Work?&nbsp;Head to<a href="https://marcrandolph.com/guest" rel="noopener noreferrer"> https://marcrandolph.com/guest</a> (<a href="https://marcrandolph.com/guest" rel="noopener noreferrer">https://marcrandolph.com/guest</a>), fill out the form and record the question you’d like Marc’s help with right there on the site. And while you’re there sign up for Marc’s newsletter<a href="https://marcrandolph.com/newsletter/" rel="noopener noreferrer"> https://marcrandolph.com/newsletter/</a>Feeling social? Marc would love to hear from you here:Twitter: @mbrandolphInstagram: @ThatWillNeverWork&nbsp;LinkedIn: Marcrandolph&nbsp;&nbsp;&nbsp;Tiktok:&nbsp; @marc_randolph

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#68: The Premium Product Conundrum

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