In episode 683, Chad Allen delivers a game-changing strategy that could transform the way food bloggers think about growing their email lists: the powerful and often overlooked technique of email swaps

Chad R. Allen is a writer, speaker, editor, and writing coach. A 25-year publishing professional, he has worked with such bestselling authors as Michael Hyatt, Caroline Leaf, Mark Batterson, and Phyllis Tickle. He is the creator of BookCamp, a training center and community for writers, as well as Book Proposal Academy, an online course. His passion is helping writers craft must-read books that reach large audiences, and he blogs at http://www.chadrallen.com/.

In this episode, you’ll learn about email swaps, how they can benefit you, and how to execute them effectively so you can get high-quality, valuable email subscribers.

Key points discussed include:

- Email is essential: You need an email list to build a solid business because social media is “rented property”.

- Anyone can do an email swap: It is best to start with someone you know with a list comparable in size to yours.

- Make it about them: If you’re reaching out to someone you don’t know, focus on how you can help them reach their audience.

- The freebie matters: You want to offer an irresistible freebie to the other person’s audience to encourage sign-ups.

- Provide swipe copy: Make it easy for your partner by providing an email template they can adapt.

- Email swaps yield warm leads: Email swaps can provide warmer leads than you find through paid ads.

- Welcome new subscribers: Have a welcome email sequence to introduce yourself to new subscribers and build a relationship.

- Avoid misaligned audiences: Make sure you and your partner have overlapping audiences.

Connect with Chad Allen

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