In this episode of Vulcan7 Coaches and Mentors, we interview guest Jenn Grandjean about her experience in the real estate industry and her tips for prospecting and utilizing social media. Jen shares that she has been in real estate for over a decade and has worked in various roles, from admin assistant to listing specialist. She currently runs a team of 10 people and also manages a national team of 50 agents. Jenn emphasizes the importance of prospecting and lead generation for agents, stating that it should be the focal point of their business. She also discusses the significance of building a personal brand through social media and offers advice on how to utilize platforms like TikTok to generate leads. Jen will be speaking at the Content to Close Summit, where she will discuss the benefits of using TikTok Live for lead generation. She encourages agents to focus on prospecting for now business, and to treat social media as a longer term lead generation system.