Sex sells, but you can't fuck a fragrance. You can, however, fuck a celebrity (if you're lucky or maybe try really hard), and combining the two has been the standard for how to sell a fragrance since forever probably. The spokespeople are however getting kookier and by way of more interesting choices... hotter? Now that it appears that clout and a certain It-ness of cultural relevancy garner more intrigue and more dollars, the people in our fragrance ads are perhaps less familiar but wholly more inclusive and interesting. Anyway, all that and such, but we shall be using this flimsy structure of a topic to go on about hot people in fragrance ads. 

[What we smell like today: YSL Libre, Mugler Alien Musk Extraordinaire]

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