Brian is now the President & COO of The Dyrdek Machine, but it all started with a business plan in the Rob & Big kitchen. SLS was Rob’s vision to take skateboarding into the realm of mainstream sports, but he needed someone to write the business plan and operate it. He and Brian teamed up, brought on capital partners through trial by fire, and eventually expanded the events business into SVOD. The evolution into media took the valuation from a 1.5x multiple to a 6x multiple and led to an acquisition. <a href= "https://dyrdekmachine.com/build-with-rob/evolving-your-business-for-a-higher-multiple-with-street-league-skateboardings-brian-atlas" target="_blank" rel="noopener">Learn more about this episode.</a>

Brian is now the President & COO of The Dyrdek Machine, but it all started with a business plan in the Rob & Big kitchen. SLS was Rob’s vision to take skateboarding into the realm of mainstream sports, but he needed someone to write the business plan and operate it. He and Brian teamed up, brought on capital partners through trial by fire, and eventually expanded the events business into SVOD. The evolution into media took the valuation from a 1.5x multiple to a 6x multiple and led to an acquisition. Learn more about this episode.

Brian is now the President &amp; COO of The Dyrdek Machine, but it all started with a business plan in the Rob &amp; Big kitchen. SLS was Rob’s vision to take skateboarding into the realm of mainstream sports, but he needed someone to write the business plan and operate it. He and Brian teamed up, brought on capital partners through trial by fire, and eventually expanded the events business into SVOD. The evolution into media took the valuation from a 1.5x multiple to a 6x multiple and led to an acquisition. <a href="https://dyrdekmachine.com/build-with-rob/evolving-your-business-for-a-higher-multiple-with-street-league-skateboardings-brian-atlas" rel="noopener noreferrer">Learn more about this episode.</a>

7: Evolving Your Business for a Higher Multiple w/ Street League Skateboarding’s Brian Atlas

Build With Rob is a show about building amazing companies while building an amazing life. Whether you're a seasoned or aspiring entrepreneur, climbing the corporate ladder, or seeking to live an optimized, balanced life, Rob Dyrdek's advice will help propel you toward your goals.

Rob Dyrdek builds & invests in startups, takes them to multi-million dollar exits, and shares lessons along the way. His one-of-a-kind venture creation studio, Dyrdek Machine, is a company that builds companies by systematically fusing art, science and magic to manufacture amazing through a process called The Machine Method.
In each episode, Rob provides mentorship to entrepreneurs looking to grow their companies and achieve the best version of themselves. With each guest laying out their visions for life and business and following up with questions for each, Rob gives actionable advice in his two greatest areas of mastery: building businesses and deep life optimization.
On occasion, Rob sits down with his portfolio partners to discuss how the company was created, how the partnership took shape, and share valuable lessons they have learned along the way.
It's all about being the best version of yourself, doing the things that give you energy every day, minimizing those that take energy from you, and creating harmony to live an extraordinary life. Rob is here to help you achieve that dream.
Listen to Build With Rob on Apple, Spotify, and most podcast platforms.
To be a guest on the show and talk to Rob about your life and business visions, go to dyrdekmachine.com/guest and submit a video.

Business

Entrepreneurship

Build With Rob is a show about building amazing companies while building an amazing life. Whether you're a seasoned or aspiring entrepreneur, climbing the corporate ladder, or seeking to live an optimized, balanced life, Rob Dyrdek's advice will help propel you toward your goals. Rob Dyrdek builds & invests in startups, takes them to multi-million dollar exits, and shares lessons along the way. His one-of-a-kind venture creation studio, Dyrdek Machine, is a company that builds companies by systematically fusing art, science and magic to manufacture amazing through a process called The Machine Method. In each episode, Rob provides mentorship to entrepreneurs looking to grow their companies and achieve the best version of themselves. With each guest laying out their visions for life and business and following up with questions for each, Rob gives actionable advice in his two greatest areas of mastery: building businesses and deep life optimization. On occasion, Rob sits down with his portfolio partners to discuss how the company was created, how the partnership took shape, and share valuable lessons they have learned along the way. It's all about being the best version of yourself, doing the things that give you energy every day, minimizing those that take energy from you, and creating harmony to live an extraordinary life. Rob is here to help you achieve that dream. Listen to Build With Rob on Apple, Spotify, and most podcast platforms. To be a guest on the show and talk to Rob about your life and business visions, go to dyrdekmachine.com/guest and submit a video.

Build With Rob is a show about building amazing companies while building an amazing life. Whether you're a seasoned or aspiring entrepreneur, climbing the corporate ladder, or seeking to live an optimized, balanced life, Rob Dyrdek's advice will help propel you toward your goals.

Rob Dyrdek builds &amp; invests in startups, takes them to multi-million dollar exits, and shares lessons along the way. His one-of-a-kind venture creation studio, Dyrdek Machine, is a company that builds companies by systematically fusing art, science and magic to manufacture amazing through a process called The Machine Method.
In each episode, Rob provides mentorship to entrepreneurs looking to grow their companies and achieve the best version of themselves. With each guest laying out their visions for life and business and following up with questions for each, Rob gives actionable advice in his two greatest areas of mastery: building businesses and deep life optimization.
On occasion, Rob sits down with his portfolio partners to discuss how the company was created, how the partnership took shape, and share valuable lessons they have learned along the way.
It's all about being the best version of yourself, doing the things that give you energy every day, minimizing those that take energy from you, and creating harmony to live an extraordinary life. Rob is here to help you achieve that dream.
Listen to Build With Rob on Apple, Spotify, and most podcast platforms.
To be a guest on the show and talk to Rob about your life and business visions, go to dyrdekmachine.com/guest and submit a video.

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7: Evolving Your Business for a Higher Multiple w/ Street League Skateboarding’s Brian Atlas

7: Evolving Your Business for a Higher Multiple w/ Street League Skateboarding’s Brian Atlas

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