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#7: How the UK government nudges British people
The UK governments contains a team of 60+ behaviour scientists in charge of nudging the country. They tweak HMRC letters, JobCenter scripts and road signs on the M6 all to nudge British people in the right directions. Listen to hear the success they’ve had and what the private sector could learn.
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
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By Phill Agnew
4.7
168168 ratings
The UK governments contains a team of 60+ behaviour scientists in charge of nudging the country. They tweak HMRC letters, JobCenter scripts and road signs on the M6 all to nudge British people in the right directions. Listen to hear the success they’ve had and what the private sector could learn.
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
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