The McClain Method

7: How To Set Pricing Expectations With Your Clients


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Pricing is not always the most fun topic in any discussion, but we are running a business, so it's 100% necessary! The easiest way to prevent issues around pricing conversations is to set very clear expectations for your clients.

In this episode Setting Pricing Expectations, which is Part 2 in my 3 Part series on Setting Expectations, I'm spilling the tea on all the specific ways that I set expectations around pricing for my own clients and how they have helped my business grow.

In this episode you will learn:

     💲The exact point of when you should start conversations about price
     💲Specific ways to introduce pricing into your everyday business activities to              make it easier for your client and you to avoid misunderstandings
     💲How I use my own Designer Calculator to effectively calculate design fees
     💲What I include in my Menu of Services and Investment Guide
     💲How I structure my presentations for complete clarity in pricing
     💲Simple ways to overcome your fear of discussing price

Put that fear of pricing aside and learn these easy to begin techniques to start setting your client's expectations for price right away! You'll gain a more profitable business and more trusting, long lasting clients.


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The McClain MethodBy John McClain

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