Today's podcast comes from a handful of idea generators I found in "The Copy Book —How Some of the Best Advertisers in the World Write Their Advertising."

I found out about this book from our friend Sean Vosler, who's been on the show before.

It's over 500 pages long, and while it's interesting, most of it does not really apply to direct response copywriting, which, after all, is what this show is about.

Nevertheless, there were a few gems I found that are great idea generators for all copywriters. So that's what we're going to focus on today.

We've got seven idea-generators, coming from four different copywriters. I'll mention their names as we get to each one. Obviously these are people who know their way around writing advertising. And, like I said, I carefully selected each idea generator because I can see how you can apply this to what you're doing when you're writing copy yourself.

The Copy Book

https://www.taschen.com/pages/en/catalogue/graphic_design/all/43914/facts.dad_the_copy_book.htm

Download.