This week, I share the story of Bruce, a retired doctor who encountered some unwelcoming gyms before finding the right one. It shows how important it is that you communicate to prospects and clients that you want their business. Here are 7 steps to make sure you’re sending the right signals. Resources and Links <a href='https://www.naamly.com/optimal-aging-podcast'>Naamly</a> -- Support our advertiser, who helps you keep in touch with your members <a href='https://www.primefitcontent.com'>Prime Fit Content</a> – The right marketing material to reach people over 50 <a href='https://www.criterion.com/films/28571-nightmare-alley'>The original “Nightmare Alley”</a><a href='https://www.facebook.com/groups/getsupernatural'>Supernatural Facebook Group</a><a href='https://www.heart.org/idc/groups/heart-public/@wcm/@fc/documents/downloadable/ucm_466712.pdf'>Eating the Rainbow</a>

This week, I share the story of Bruce, a retired doctor who encountered some unwelcoming gyms before finding the right one. It shows how important it is that you communicate to prospects and clients that you want their business. Here are 7 steps to make sure you’re sending the right signals. Resources and Links Naamly -- Support our advertiser, who helps you keep in touch with your members Prime Fit Content – The right marketing material to reach people over 50 The original “Nightmare Alley” Supernatural Facebook Group Eating the Rainbow

This week, I share the story of Bruce, a retired doctor who encountered some unwelcoming gyms before finding the right one. It shows how important it is that you communicate to prospects and clients that you want their business. Here are 7 steps to make sure you’re sending the right signals. Resources and Links <a href="https://www.naamly.com/optimal-aging-podcast" rel="noopener noreferrer">Naamly</a> -- Support our advertiser, who helps you keep in touch with your members <a href="https://www.primefitcontent.com" rel="noopener noreferrer">Prime Fit Content</a> – The right marketing material to reach people over 50 <a href="https://www.criterion.com/films/28571-nightmare-alley" rel="noopener noreferrer">The original “Nightmare Alley”</a><a href="https://www.facebook.com/groups/getsupernatural" rel="noopener noreferrer">Supernatural Facebook Group</a><a href="https://www.heart.org/idc/groups/heart-public/@wcm/@fc/documents/downloadable/ucm_466712.pdf" rel="noopener noreferrer">Eating the Rainbow</a>

7 Keys to Showing You Want People over 50 in Your Gym or Studio

Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: <ul><li>Stand out in a crowded fitness market</li><li>Connect with older clients who value quality</li><li>Build trust through storytelling and clarity</li><li>Keep members engaged and coming back</li></ul> Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.💡 Topics include: • Fitness marketing for adults 50+ • Email, video, and blog content that actually works • Branding, storytelling, and building trust • Retention strategies for gyms and training studios • Trends in wellness, longevity, and brain health Subscribe now and learn how to build a better fitness business — by helping people age well and live better. Visit: <a href="https://primefitcontent.com/">https://primefitcontent.com</a>

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Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: Stand out in a crowded fitness marketConnect with older clients who value qualityBuild trust through storytelling and clarityKeep members engaged and coming back Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week. 💡 Topics include: • Fitness marketing for adults 50+ • Email, video, and blog content that actually works • Branding, storytelling, and building trust • Retention strategies for gyms and training studios • Trends in wellness, longevity, and brain health Subscribe now and learn how to build a better fitness business — by helping people age well and live better. Visit: https://primefitcontent.com

Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: <ul><li>Stand out in a crowded fitness market</li><li>Connect with older clients who value quality</li><li>Build trust through storytelling and clarity</li><li>Keep members engaged and coming back</li></ul> Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.💡 Topics include: • Fitness marketing for adults 50+ • Email, video, and blog content that actually works • Branding, storytelling, and building trust • Retention strategies for gyms and training studios • Trends in wellness, longevity, and brain health Subscribe now and learn how to build a better fitness business — by helping people age well and live better. Visit: <a href="https://primefitcontent.com/" rel="noopener noreferrer">https://primefitcontent.com</a>

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