The last decade has witnessed an incredible rise in juice, smoothie, and açai bowl concepts, particularly as American consumers have turned their attention toward more nutritious and plant-forward dining options. Nekter Juice Bar was one of the first to capitalize on this movement, having opened its doors in 2010 and then franchising across the country.
In this conversation with QSR editor Sam Oches, Nekter cofounder and CEO Steve Schulze offers a look inside the company's rise and explains how a fresh product, convenient model, and investment in franchising have helped it expand to more than 120 locations.

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