This week Rachel and Lynne are talking about your biggest marketing tool – your website!

We are constantly surprised how many writers don’t have a website, or have one that misses crucial pieces of information. This week, website developer Jude Love from Love Communications talks all things websites and what creatives need to include.

Her 7 tips on what to include are:

1. A sales mindset – make every page a sales page. This means a clear definition of your audience/clientele, the problems you solve, social proof and clear call to action.
2. Your Unique Value Proposition above the fold.
3. Make sure your About page talks about the problems you solve for your clients, not just about you.
4. Social proof: testimonials from your clients and editors. Make it easy for them to leave a testimonial for you on your Google My Business.
5. Clear call to action and a very clear way to contact you.
6. Good sign-up reward to build a mailing list.
7. Good technology, small image file sizes, no sliders, search engine integration.

 Find Jude Love:

Journosgetonline:

https://www.journosgetonline.com.au/

Site coaching:

https://www.journosgetonline.com.au/site-coaching/

Personal brand package: 

https://lovecommunications.com.au/personal-branding/

Contact Rachel Smith [email protected]; Lynne Testoni [email protected]