The impact of investing time, resources and emotion into your relationships with your clients is immeasurable. If this seems overwhelming, I’d rather have you cut down the size of your Top 100 and max it out at 50 and do it right rather than short cutting what we’ve discussed today.

If you haven’t had your aha moment of truth related to this topic, you will when that high price point introduction drops in your lap as a result of your efforts. At that point you’ll get it, you’ll understand the power of developing and maintaining meaningful relationships with those that know you, like you and have trusted you as their real estate broker.