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In episode 304 of The Rebuilt Man, Coach Frank exposes a hard truth most men never hear:

Your battle isn't with lust — your battle is with identity.

Lust doesn't destroy a man because he's weak.

It destroys him because it rewires his brain to see himself and women the wrong way — training the mind to seek escape over connection, fantasy over purpose, and stimulation over leadership.

But the brain is not stuck.

With the right tools, habits, and identity framework, your brain can be rewired for strength, discipline, intimacy, and masculine purpose.

Inside this episode, Frank breaks down seven science-backed and faith-rooted methods to reprogram your brain from lust and objectification, so you can finally stop relapsing, take back control, and become the man God created you to be.

Expect to Learn

• Why the real problem isn't temptation — it's identity

• How lust conditions your brain to see women as objects instead of humans

• What neuroplasticity has to do with sexual urges and relapse

• The 7 proven steps to rewire your brain for strength, discipline, and purpose

• How to transform urges into fuel for leadership

• Why fighting alone guarantees failure — and how community accelerates healing

• What God intended masculinity to look like — and how to reclaim it

Key Takeaways

• Most men think their battle is with lust, but the real battle is with identity.

• Lust doesn't destroy a man because he's weak — it destroys him because it rewires his brain.

• Until you change the programming, you'll always return to the same behavior.

• Freedom begins when a man rewires the brain and restores his identity.

• True masculinity isn't driven by lust — it's driven by leadership, purpose, connection, and faith.

Next Step

If you're ready to stop trying harder and start getting free, join the:

👉 7-Day Porn Reset — Free for men who are ready for real change

Inside the Reset you'll learn:

• How to stop relapse cycles

• How to regulate urges & anxiety

• How to rebuild discipline & identity

• How to reconnect with God, purpose, and brotherhood

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Follow Coach Frank:

IG - https://www.instagram.com/coachfrankrich

YouTube - https://www.youtube.com/@CoachFrankRich

Website - https://www.rebuiltrecovery.com/homepage