Many accounting firm owners struggle to get clients because they do not know this simple truth.

Behind every sale is a pain that needs solving. If people are not in pain they’re not going to be interested in your solution. Your job is to uncover what that pain is and craft your messaging to address it.

In this episode, you’re going to learn why pain is essential to making a sale, how to uncover the pain your prospects are going through and how to use it to win more clients in a sales meeting.

Enjoy!

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