In episode 708, Megan chats to Hanelore Dumitrache and Mariska Ramondino about using artificial intelligence to streamline workflows, understand your audience, and create a more impactful blogging business.

Hanelore Dumitrache

Hanelore Dumitrache is a food blogger, tech entrepreneur, AI educator and author. Her work tries to bridge the gap between technology and the blogging world. As the founder of Whimzi AI, she's currently developing AI-driven tools for food bloggers and content creators. Her food blog SugarYums focuses on East Asian street food and desserts. 

Mariska Ramondino

Mariska Ramondino is an international fiscal tax lawyer turned business consultant and now a food blogger with a consulting business on the side. Through her blog, she shares her passion for nutritious home-cooked meals and a more balanced lifestyle. She also offers writing and consulting services for fellow bloggers. Additionally, Mariska is a partner and co-founder of Whimzi AI, a tech-driven company providing custom AI solutions and AI-powered analytics for food bloggers.

In this episode, you’ll learn how to harness the power of AI to save time, make data-driven decisions, and deliver better user experiences on your blog. Hanelore and Mariska share their favorite strategies, tools, and mindset shifts to help you move past fear and use AI to grow a smarter, more efficient blogging business.

Key points discussed include:

- AI isn’t a threat—it’s an opportunity: Embracing AI can help food bloggers develop more well-rounded businesses and better serve their audiences.

- Start by identifying what you don’t love doing: Use AI to take over repetitive or tedious tasks like writing pin descriptions, social captions, or analyzing data.

- Analyze your data with ease: ChatGPT can interpret your Google Analytics and ad reports to surface trends, content gaps, and monetization opportunities.

- Build authority through topic clusters: Use AI to identify your strongest-performing content and build strategic clusters to boost topical authority and improve EEAT.

- Use reader questions to fuel content ideas: Input comments and questions from your blog or social media into ChatGPT to identify missing content or new recipe opportunities.

- Incorporate AI into your workflow as a virtual team: Assign AI roles like content strategist, SEO assistant, or copywriter to streamline weekly blog tasks.

- Set and stick to your goals with AI support: Use AI to map out your time, reset your mindset, and stay accountable to your personal and business goals.

Connect with Hanelore Dumitrache

Website | Instagram

Connect with Mariska Ramondino

Website | Instagram