On this episode of The Kara Goldin Show, we’re joined by Jeff Shardell, Founder and CEO of Humble Brands—the clean personal care brand that’s redefining what “natural” can (and should) be. From deodorants that actually work to sustainability initiatives that go far beyond the label, Jeff has built Humble into a trusted name at Whole Foods, Erewhon, and thousands of other retailers across the country.
Before founding Humble, Jeff was a Silicon Valley veteran—part of the early team at Google and co-founder of Gloss.com, which sold to Estée Lauder. But it was a radically different chapter of life that sparked the idea for Humble: a decade spent storm chasing and reconnecting with the basics. That journey led him to start making clean, effective deodorant out of his kitchen—and the rest is history.
We talk about why Jeff left tech to start over, what it really takes to build a brand from scratch in the crowded wellness space, and how a simple formula with four ingredients launched a national movement. He shares how Humble has grown thoughtfully—without compromising quality, values, or his own vision of what health should look like.
If you care about clean living, purpose-driven business, or the wild twists that can lead to a breakout brand—this one’s for you. Now live on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @‌KaraGoldin on all networks.

To learn more about Jeff Shardell and Humble Brands:
https://www.linkedin.com/in/jeff-shardell-a09107/
https://www.instagram.com/humblebrands/
https://www.tiktok.com/@humblebrands
https://www.facebook.com/HumbleBrands/
https://www.humblebrands.com/

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/708