Today I chat to Blake Micola - the brains behind GMS Media Group (Growth Marketing Systems). GMS has grown to a 7-figure ad agency and was crowned "best marketing service" nationally twice at the Australian Business Champion Awards!

They have managed a whopping 1,200 clients and boast a super impressive portfolio including Culture Kings, ABC, F45, Who Is Elijah, Dr John Demartini and Jordan Belfort.

In this episode we chat about how Blake built a successful agency in a highly competitive and saturated market, the expensive lessons (including a $250k debt due to over-hire and overspending), how he overcame it. We deep dive into digital marketing and I thought we’d shake it up a bit in this episode and I gave him 2 live case studies to talk through - how to market for an event like BitchCon and one of my Shark Tank investments Mimi & Co, a D2C online reusable nappies business.

Such a fun and informative chat - I’m sure you’ll get a lot from this one.

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