If your Pinterest strategy hasn’t evolved in years, it’s time for a reset. In episode 720, Megan chats with Pinterest expert Laura Rike about how to revive your traffic by updating board names, rethinking old pins, and adapting to Pinterest’s current algorithm.

Laura Rike is a Pinterest Strategist and owner of SimplyPintastic® who helps entrepreneurs and content creators increase online sales and sign more clients with the power of Pinterest utilizing organic methods and scaling with ads. She has helped clients and students bring in over 50k+ in monthly revenue. Her clients have become industry leaders with 6-figure businesses and are growing sustainably by ranking on the first page of Google and getting targeted email leads daily. Laura has been featured on Social Media Examiner, Tailwind, MeetEdgar, Agorapulse and Ecamm Network.

Learn how to ditch outdated strategies, fix your boards, and make Pinterest work for you again in 2025.

Key points discussed include:

- Pinterest traffic isn’t gone—it’s just hidden: Discover what’s really happening in your analytics.

- Board names make or break reach: Why generic or branded board titles don’t cut it anymore.

- The legacy pin myth: Old pins need fresh designs to stay effective.

- Are Pinterest ads worth it?: When to invest—and when to hold off.

- Collage pins are a game changer: A new format that makes repurposing content easy.

- Small tweaks, big wins: How regular board audits can improve visibility fast.

Episode resources 

Connect with Laura Rike

Website | Instagram