Want more clicks from your pins? It starts with understanding what “fresh content” really means on Pinterest today. In episode 722, Laura Rike teaches us how to use fresh pins, vertical video, and smart AI practices to grow our reach and stay ahead of Pinterest’s evolving algorithm.

Laura Rike is a Pinterest Strategist and owner of SimplyPintastic® who helps entrepreneurs and content creators increase online sales and sign more clients with the power of Pinterest utilizing organic methods and scaling with ads. She has helped clients and students bring in over 50k+ in monthly revenue. Her clients have become industry leaders with 6-figure businesses and are growing sustainably by ranking on the first page of Google and getting targeted email leads daily. Laura has been featured on Social Media Examiner, Tailwind, MeetEdgar, Agorapulse and Ecamm Network.

Get practical tips for creating pins that perform, without falling into outdated habits or risky shortcuts.

Key points discussed include:

- Why video pins still matter: And how to make them work with minimal effort.

- What “fresh pins” actually are: It’s more than swapping out text.

- The best pin sizes to test now: Layout and dimensions that catch eyes.

- The truth about AI-generated images: What’s safe (and what’s not) on Pinterest.

- AI copy? Yes—but do this first: Use it smartly without harming performance.

- You can stop stressing over schedulers: Which ones to use and why it no longer matters.

- How to revive older content with ease: Use collages, roundups, and strategic repins.

Connect with Laura Rike

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