727: 3 Metrics to Measure New Patient Success – Miranda Beeson

You want more new patients. But you don't need all of them! You need the right ones coming — and staying — in your practice. To teach you how, Kirk Behrendt brings back Miranda Beeson, ACT’s director of education and amazing coach, with three metrics to help you track the true number of new patients you have and need. New patients are your bread and butter. Get them to return and stay long term! To learn how to attract new patients and reappoint the great ones you already have, listen to Episode 727 of The Best Practices Show!

Learn More About Miranda:

• Send Miranda an email: [email protected] 
• Follow Miranda on ACT’s Instagram: https://www.instagram.com/actdental
• Email Kirk with your “difficult discussion” scenarios: [email protected] 
• Send Gina an email: [email protected] 

More Helpful Links for a Better Practice & a Better Life:

• Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listen
• Join The Best Practices Association: https://www.actdental.com/bpa
• Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
• See the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/event
• Get The Best Practices Magazine for free: https://www.actdental.com/magazine
• Please leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218

Episode Resources:

• Watch the video version of Episode 727: https://www.youtube.com/@actdental/videos
• Register for Miranda’s Dental Administrator course (September 20, 2024): https://www.eventbrite.com/e/act-dental-administrator-live-course-september-20-2024-tickets-754782152737
• Join ACT’s BPA to access Creating a 6-Star Experience: https://join.actdental.com/users/sign_in?post_login_redirect=https%3A%2F%2Fjoin.actdental.com%2Fc%2Fpractice-coaching-tools%2F6-star-experience#email

Main Takeaways:

• You don't need 331 million patients. Choose quality over quantity.
• Put effort into future appointments, not only the first appointment.
• Get patients in the office within one to two weeks of the call.
• Determine the number of new patients you truly need.
• Track the number of active patients you have.
• Create value for patients with language.
• Get existing patients pre-appointed.

Snippets:

0:00 Introduction.

1:22 About Miranda’s Dental Administrator course.

3:28 Why this is an important topic.

5:06 You don't need every single patient you can get.

9:31 Have a “yellow front door” in your practice.

10:30 Metric #1) New patient count.

11:45 How many new patients should you have a month?

12:19 What is your diagnostic rate?

14:23 Get patients in within one to two weeks of the call.

15:54 Do a meet-and-greet with prospective patients.

20:09 Have block scheduling for new patients.

21:50 Metric #2) New patient net growth.

27:23 Metric #3) New patient hygiene reappointment rate.

29:23 Create value with language.

31:21 Schedule their next appointment.

38:59 The ideal new patient hygiene reappointment percentage.

41:26 Send Kirk the most difficult discussions you've had with patients.

43:17 Final thoughts.

Miranda Beeson, MS, BSDH Bio:

Miranda Beeson, MS, BSDH, has over 25 years of clinical dental hygiene, front office, practice administration, and speaking experience. She is enthusiastic about communication and loves helping others find the power that words can bring to their patient interactions and practice dynamics. As a Lead Practice Coach, she is driven to create opportunities to find value in experiences and cultivate new approaches.

Miranda graduated from Old Dominion University, and enjoys spending time with her husband, Chuck, and her children, Trent, Mallory, and Cassidy. Family time is the best time, and is often spent on a golf course, a volleyball court, or spending the day boating at the beach.