Ethan Monkhouse from Naviro teaches us how to use AI to grow an intentional audience, create tailored content, and stop wasting energy on the wrong metrics.

Ethan Monkhouse is a London-based behavioural systems engineer and co-founder of NAVIRO, an AI platform built to help creators identify and monetize their highest-value audience segments before they even follow. With a background in high-performance ad strategy for brands like Lexus and Audi, Ethan now helps digital entrepreneurs - including food bloggers - turn passive traffic into superfans and revenue. His work blends psychology, automation, and creator-first systems that scale without burnout.

If you’re overwhelmed by social media, tired of guessing what your audience wants, or unsure how to make digital products that actually sell, this episode is for you. Ethan breaks down how to use AI-driven tools to gain clarity, automate the data-heavy parts of audience building, and get your content in front of the right people without burning out.

Key points discussed include:

- Perception drives growth: Learn how Naviro helps you identify how your audience truly sees you and why that matters more than your intentions.

- Leverage personality conflict: Why different personality types between you and your followers can actually boost engagement.

- Pattern interrupts that work: Discover how unexpected content mismatches can hook the right people in powerful ways.

- Smart content from your best posts: Use AI to analyze high-performing content and replicate success with less guesswork.

- AI that sounds like you: Ethan explains how Naviro creates custom AI tools that match your voice and tone for authentic social posts.

- Quiet fans = best customers: Why the followers who aren’t liking or commenting might be your most valuable and how to activate them.

- The TikTok testing method: Find out how to test offers fast and affordably before scaling to other platforms like Meta or X.

- Batch content = sanity saver: The simplest (and most effective) tip Ethan gives for staying consistent and avoiding burnout.

Connect with Ethan Monkhouse / Naviro

Website | Instagram