In Episode 73 of the Emotional Eats Podcast, I had the pleasure of speaking with Joe Hoye, founder of Hoye Fit, about his unique decision as a young man to focus on helping women in their 40s, 50s, and 60s.

He helps midlife women get fit, lose weight, and improve their longevity. Joe shared his heartfelt and personal story, which began when his mother took him to the gym at 13, helping him discover his passion for fitness. He described how his early struggles with body image, confidence, and weight gain shaped his mission to help others, particularly women, find their own strength and self-worth through health and fitness.

Joe talks about his "diet detox" approach, which encourages women to move away from restrictive diets and into a thriving, empowered relationship with food. We talk about why strength training is crucial for women over 40, how cardio can often lead to muscle loss, and how important it is to focus on fat loss rather than just weight loss. 

One of my favorite topics that Joe discusses is the role of mindset in midlife health, sharing that success starts in the mind and that overcoming the mental barriers to health is just as important as the physical aspects.

Joe’s approach is all about empowering women to stop dieting and start thriving, providing practical advice on increasing calories in a healthy way, strength training, and debunking common diet myths. 

IMPORTANT!  Joe makes a very generous offer to one lucky listener.  You’ll want to tune in to have a chance to win.   GIVEWAY!!!!!!

Click here to learn about Joe’s special offer to you as a listener of the Emotional Eats Podcast:    giveaway.hoyefit.com/emotional-eats. 

This episode is a must-listen for any woman over 40 looking to improve her health, break free from diet culture, and build a lifestyle that supports long-term wellness.

Highlights:

Joe's Early Influences, College Years and Weight Gain (2:24)

Balancing Fitness and Original Career (5:22)

The Importance of Strength Training and Nutrition (10:59)

Coaching Philosophy and the Importance of Diet Detox  (14:39)

Addressing Menopause and Anxiety (33:46)

The Role of Movement and Mental Health (34:14)

The 80/20 Rule and Sustainable Lifestyle (34:29)

Understanding Calorie Needs and Maintenance (38:48)

Joe’s Generous Offer - You Have a Chance to Win (44:23)

 

Connect with Joe:

https://www.instagram.com/hoyefit/

https://www.tiktok.com/@hoyefit

https://hoyefit.com/

 

GIVEWAY!!!!!!

Click here to learn about Joe’s special offer to you as a listener of the Emotional Eats Podcast:    giveaway.hoyefit.com/emotional-eats. 

 

Connect with Kim:

https://www.instagram.com/kimhyneshealth

https://www.kimhynes.com    

If you like the Emotional Eats podcast, please subscribe/follow and give us a 5 star rating and review and tag us on social media. I would be so grateful.

Curious about coaching with Kim?  BOOK A CALL.  This is a free 30 minute consultation (for coaching only).

Help yourself to a free guide from Kim:  10 Daily Tips to Stop Stress Eating.

Note:  The information in this podcast is not to replace working with your doctor, other medical practitioner or mental health practitioner.  This podcast is to provide conversation, information and entertainment.

My favorite evening drink (or dessert) is Organifi Gold Chocolate.  It is like a "healthy dark hot chocolate".  With reishi mushrooms and lemon balm extract for calming and relaxing, it's perfect in the afternoon or evening.  Gold  also has superfoods like tumeric and ginger.  It's nonGMO, vegan and organic. You can check out all of Organifi's healthy products at https://www.organifishop.com/  and make sure to use the code:  KIMH   for 20% off.