On this episode, Brian sits down with Bert Sorin to dive into the legacy of strength training, the origins of Sorinex, and the profound impact of Bert’s father, Richard Sorin, on the strength community. From growing up surrounded by feats of strength to pioneering world-class training equipment, Bert shares stories of dedication, innovation, and the relentless pursuit of greatness. They discuss the cost of winning, the lessons learned from elite competition, and Brian’s own journey from Strongman to Arm Wrestling.