Megan chats with Sarah Seeds from Plant Based Ginger about the surprising power of narrowing your focus to grow a loyal audience, attract brand partnerships, and create lasting impact.

Sarah Seeds has been plant-based for over 20 years, and nothing makes her happier than getting people to rethink veggies. For her, food is creativity, connection, and a little bit of kitchen magic. Whether it's turning zucchini into crispy fries, chickpeas into dreamy hummus, or filling your plate with bold, colorful plants, her goal is simple: to help you fall in love with veggies, one delicious bite at a time.

We dig into why doing less can actually help you grow more. Sarah shares how choosing one clear focus transformed her blog, brought exciting brand collaborations, and kept her creative energy alive. If you've been resisting niching down, this episode will give you the clarity and motivation you need to move forward with confidence.

Key points discussed include:

- Start with what you love: Passion is the best fuel for building a brand that lasts.

- Analytics reveal the path: Use data to see what content resonates and double down on it.

- Authenticity wins every time: Genuine engagement builds stronger, more loyal communities.

- Brands want specialists: Companies notice when you're known for one thing done well.

- Niching down isn't just content: Photography style, captions, and even music choices matter.

- Local and seasonal storytelling: Highlighting fresh, regional ingredients adds depth and uniqueness.

- Community beats competition: Collaboration with other creators expands reach and support.

- Flexibility drives success: Growth comes when you're willing to pivot and refine your focus.

The Grow Community Cookbook

If You Loved This Episode…

You'll love Episode 468: A Hyper-Niche Blog is More Valuable Than You Think (+How to Make an Income From it) with Emily Rhodes

Connect with Sarah Seeds

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