Today we are sharing strategy on adding Shopify or ecommerce to your brick and mortar with my friend and Shopify expert Susan Bradley of The Social Sales Girls! We will talk about tips and tricks on how to build an ecommerce Shopify site and find success.

Susan had her own brick-and-mortar retail business in 1990 and sold her small chain of stores in 2010. A year later, she bought a little ecommerce company called We Squeak where most of the sales were wholesale to brick and mortar retail boutiques. She quickly found herself close to bankruptcy and realized in order to make a sustainable business, she needed more online sales.

In 2018, though, after she sold We Squeak, she created a course and then created her successful ecommerce business. Believe it or not, Susan is an expert coach and shares her knowledge about the ins and outs of Shopify on her weekly podcast, The Roadmap to 50K.

She's absolutely wonderful at sharing information regarding the CEO side of Shopify - the metrics and the measuring. It's truly where the ecommerce magic happens!

We chat about the fact that you can't just build a pretty website and hope they come. We also chat about how foot traffic is different for brick and mortar vs ecommerce. They require two different types of marketing and strategy. Understanding this key difference is what will help you see success if you want to add this additional stream to your retail business.

Full show notes at https://wendybatten.com/episode-75/