Brett Townsend, co-author of Insights on the Brink and SVP at Quester, compares and contrasts his own book with The Connected Insights Revolution and discusses how, together, both offer a blueprint for insights professionals to transition from a project management role to a strategic advisor role and how to focus more on the fun parts of insights such as storytelling and customer empathy.
 
Check out both books: 
<ul>
 <li>Insights on the Brink: <a href="https://tinyurl.com/mtwt3fyj" target="_blank" rel="noopener noreferrer">https://tinyurl.com/mtwt3fyj</a> </li>
</ul>
<ul>
 <li>The Consumer Insights Revolution: <a href="https://tinyurl.com/3jxeustu" target="_blank" rel="noopener noreferrer">https://tinyurl.com/3jxeustu</a>
</li>
</ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Brett Townsend, co-author of Insights on the Brink and SVP at Quester, compares and contrasts his own book with The Connected Insights Revolution and discusses how, together, both offer a blueprint for insights professionals to transition from a project management role to a strategic advisor role and how to focus more on the fun parts of insights such as storytelling and customer empathy. Check out both books: Insights on the Brink: https://tinyurl.com/mtwt3fyj The Consumer Insights Revolution: https://tinyurl.com/3jxeustu See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brett Townsend, co-author of Insights on the Brink and SVP at Quester, compares and contrasts his own book with The Connected Insights Revolution and discusses how, together, both offer a blueprint for insights professionals to transition from a project management role to a strategic advisor role and how to focus more on the fun parts of insights such as storytelling and customer empathy.
 
Check out both books:&nbsp;
<ul>
 <li>Insights on the Brink: <a href="https://tinyurl.com/mtwt3fyj" rel="noopener noreferrer">https://tinyurl.com/mtwt3fyj</a> </li>
</ul>
<ul>
 <li>The Consumer Insights Revolution: <a href="https://tinyurl.com/3jxeustu" rel="noopener noreferrer">https://tinyurl.com/3jxeustu</a>
</li>
</ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer">https://art19.com/privacy#do-not-sell-my-info</a>.

#75 - Two is better than one: Insights on the Brink & The Consumer Insights Revolution

Marketing and insights teams speak different languages. Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data. The cost? Missed opportunities and marketing that doesn't connect.Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.No fluff. Just value you can apply today.Co-hosted by <a href="https://www.linkedin.com/in/natalykelly/" rel="noopener noreferrer" target="_blank">Nataly Kelly</a> and <a href="https://www.linkedin.com/in/steve-phillips-2121ab/" rel="noopener noreferrer" target="_blank">Steve Phillips</a>. Nataly is CMO of <a href="http://Zappi.com" rel="noopener noreferrer" target="_blank">Zappi</a>, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.&nbsp;&nbsp;Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact. Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

Business

Marketing

Management

Marketing and insights teams speak different languages. Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data. The cost? Missed opportunities and marketing that doesn't connect. Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners. No fluff. Just value you can apply today. Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.   Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact. Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

Marketing and insights teams speak different languages. Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data. The cost? Missed opportunities and marketing that doesn't connect.Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.No fluff. Just value you can apply today.Co-hosted by <a href="https://www.linkedin.com/in/natalykelly/" rel="noopener noreferrer">Nataly Kelly</a> and <a href="https://www.linkedin.com/in/steve-phillips-2121ab/" rel="noopener noreferrer">Steve Phillips</a>. Nataly is CMO of <a href="http://Zappi.com" rel="noopener noreferrer">Zappi</a>, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.&nbsp;&nbsp;Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact. Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

Share #75 - Two is better than one: Insights on the Brink & The Consumer Insights Revolution

Sign up to save your podcasts

#75 - Two is better than one: Insights on the Brink & The Consumer Insights Revolution

#75 - Two is better than one: Insights on the Brink & The Consumer Insights Revolution

More shows like Inside Insights

The School of Greatness

Revisionist History: The Alabama Murders

Up First from NPR

NerdWallet's Smart Money Podcast

Becker Private Equity & Business Podcast

America's Crime Lab

Do This, NOT That: Marketing Tips with Jay Schwedelson

Threat Vector by Palo Alto Networks

Unfiltered Soccer with Landon Donovan and Tim Howard

Smart Travel: Upgrade Your Getaways

Open Circuit

The Find Out Podcast

BFFR with Sydney Leroux & Ali Riley

Post Moves with Candace Parker & Aliyah Boston