If you need new patients but don't know how to bring them in, don't miss this episode! Kirk Behrendt brings back Dr. Jim McKee, founder of Chicago Study Club, to share five of the best ways he’s learned to attract new, high-quality patients that will stay for the rest of your career. To learn what patients want and how you can provide it, listen to Episode 751 of The Best Practices Show!

Learn More About Dr. McKee:

• Send Dr. McKee an email: [email protected] 
• Join Dr. McKee on Facebook: https://www.facebook.com/jim.mckee.104
• Register for Dr. McKee’s Advanced Occlusion workshop (July 25-27, 2024): https://campus.speareducation.com/workshops/advanced-occlusion/details/syllabus
• Register for Dr. McKee’s TMD course: https://courses.phelandentalseminars.com/tmd-pds
• Learn about Chicago Study Club: https://chicagostudyclub.com

More Helpful Links for a Better Practice & a Better Life:

• Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listen
• Join The Best Practices Association: https://www.actdental.com/bpa
• Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
• See the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/event
• Get The Best Practices Magazine for free: https://www.actdental.com/magazine
• Please leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218

Episode Resources:

• Watch the video version of Episode 751: https://www.youtube.com/@actdental/videos
• Watch Dr. McKee’s previous episode, 649: The Restorative Diagnostic Practice: https://www.youtube.com/watch?v=lX6oU7cnDQU

Main Takeaways:

• Think about the quality of patients you're bringing to your practice, not just quantity.
• Patients are looking for two things: answers to problems and options for solutions.
• Trade your marketing dollars for CE dollars. Gain a skill set other dentists need.
• Establish a presence in your dental community. Market your skill sets to them.
• Be involved in your local community, knowing it will be a slower build.
• Market your value to existing and prospective patients.
• Consider joining an insurance plan.

Snippets:

0:00 Introduction.

1:32 Why this is an important topic.

3:30 Who are you the answer for?

7:16 Market to your existing patients.

15:01 Market to patients you don't know.

18:09 Marketing can be cost and time prohibitive.

19:30 Be involved in your local community.

21:09 Establish a presence in your professional community.

29:25 The importance of trust in your professional community.

32:57 Have a “give greater than get” mindset.

35:11 Should you keep everything in-house?

38:44 Join an insurance plan.

47:29 Final thoughts.

50:03 More about Chicago Study Club and Dr. McKee’s future courses.

Dr. Jim McKee Bio:

Dr. Jim McKee is a member of the Spear Resident Faculty. He has maintained a private practice since 1984 in Downers Grove, Illinois, where he treats a wide variety of cases with a focus on predictable restorative dentistry. He is a member of the American Academy of Restorative Dentistry and former president of the American Equilibration Society. He has lectured both nationally and internationally for over 25 years and directs several study clubs. Dr. McKee graduated from the University of Notre Dame in 1980 and earned his dental degree from the University of Illinois College of Dentistry in 1984.